Against the backdrop of accelerating global ESG regulatory advancement, ESG development in China is embracing new opportunities and breakthroughs. In 2024, a flurry of domestic ESG-related policies were rolled out, and Chinese enterprises stepped up relevant initiatives, among which Zheshang entrepreneurs stand out.On September 27, the 2024 Global Zheshang ESG Conference was held to recognize enterprises featured in the 2024 Top 100 Classic Global Zheshang ESG Cases. Fanjia was shortlisted for its remarkable ESG performance. Yang Yinfeng, Founder, Chairman and CEO of Fanjia, attended the event and was conferred the title of 2024 Outstanding ESG Zheshang.
Under Yang Yinfeng’s leadership, Fanjia actively puts ESG principles into practice. It has delivered notable results in green business travel and taken deep-rooted part in rural revitalization, demonstrating the corporate social responsibility of the enterprise. By promoting paperless expense reimbursement for business trips and incentivizing low-carbon travel through its WorkBee reward system, Fanjia achieved a total carbon emission reduction of 266,300 tons in 2023, setting a benchmark for green development within the business-travel sector.Meanwhile, Fanjia engages vigorously in rural revitalization programs. By building agricultural-support platforms and carrying out bulk procurement of farm produce, it has benefited more than 53 villages and helped over 153,000 villagers increase their income. The company was included in the 2022 Innovative Zheshang Practice Cases for Rural Revitalization, and co-established a Joint Rural Revitalization Workstation with Hangzhou Dianzi University.
Drawing on 15 years of industry data and expertise, Fanjia leverages AI technology to build its Enterprise-Service AI Agent and drive intelligent upgrading of corporate services. It has launched China’s first integrated enterprise-service solution combining AI and embodied robots, covering a wide range of corporate management scenarios including process optimization, marketing, customer service, financial management and manufacturing. It delivers comprehensive, in-depth intelligent solutions for enterprises. Furthermore, Fanjia innovatively enables collaboration between carbon-based humans and silicon-based machines to build corporate intelligent brains, steering enterprises steadily toward sustainable and green growth.
Fanjia operates globally with digital-intelligent payment services, delivering convenient, smart cross-border payment experiences for corporations and their employees. It cultivates global business-travel supply chains while embedding ESG strategies, advocating low-carbon travel and eco-friendly accommodation. Through the international version of its FanJiaXing App, it fosters global cultural exchange, connects communities worldwide and co-builds a sustainable future.
ESG has become a key metric for evaluating corporate sustainability and international competitiveness. As a representative of Zheshang strength, Fanjia consistently upholds the pioneering and innovative spirit of Zheshang entrepreneurs. Going forward, Fanjia will embrace ESG concepts with greater proactivity, advance ESG initiatives in a holistic and science-driven manner, better serve high-quality progress toward Chinese-style modernization, and continuously boost new-quality productive forces.
